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The Power of Pink is a fund dedicated to helping local area organizations that provide breast health services to women, regardless of their ability to pay.  Over the past five years the fund has raised nearly $400,000 to help educate, detect and treat breast cancer for women in the Washington DC area.  This year's events, featuring an hour workout at EQUINOX followed by a luncheon, will be held on on October 19, 2017 (Bethesda) and October 26, 2017 (Tysons Corner). 

100 percent of all funds raised will be donated to Arlington Free Clinic, Breast Care of Washington DC, Capital Breast Care Center and Mercy Health Clinic. 

The Story

Founded in October 2012 by Karen Beam Leder, the event honors her sister, Jill Beam Kougl, who is a two time breast cancer survivor.  Jill's courage, determination and positive attitude through her various treatments and reconstructions are the inspiration for this event.

Jill was first diagnosed at the young age of 38 and then again at 51.  Jill used exercise as a way to cope with her cancer.  She battled and beat her cancer with grace, dignity and determination.  It was only natural to start an event, like this, in her honor.  A native Washingtonian, Jill grew up in Rockville, Maryland, and now lives in Austin, Texas.  Jill travels back home each year to be honored by her sister, and many others, at this special event.


So many of us have been personally touched by breast cancer and we understand the hardships associated with it.   Many women in our area face this challenge each and every day and do not have adequate resources for early detection or treatment.  In fact, Washington, D.C. has the highest mortality rate for breast cancer in the country.  Effective education and early detection from screening will help reduce breast cancer mortality in our area. 

100 percent of the funds raised at this event will truly help make a difference in the lives of so many women in our region.   Breast Care of Washington DC, CBCC, Mercy and Arlington do not stop with breast health.  Once a woman comes to their centers, they address the whole person by responding to additional health and life problems women in need often face.  Partnering with over 20 community and government organizations, the organizations connect with these women and establish a relationship to help with a multitude of needs: food and nutrition services, shelter for the homeless population and counseling for emotional concerns and other health services.  ​

October 19 Bethesda

October 26 Tysons Corner

11:00 am workout at EQUINOX

12:15 pm luncheon

100% of all funds benefit

Arlington free clinic, breast care of washington dc, capital breast care center, mercy health clinic

Join Us!

​Working Out to Help Stop Breast Cancer